The pharmaceutical industry is a flourishing industry where consistently new medicines and compositions are being discovered and put up for sale around the world. Whenever we talk of Pharmacy, one terminology that we come across is PCD.
So what’s PCD? The acronym stands for Propaganda cum Distribution Franchise. PCD helps small or medium-sized pharmaceutical companies who lack financial resources to hire a marketing team for themselves. These pharma pcd distributors sell and market products on behalf of these manufacturers and suppliers. India is a thickly populated country. Overpopulated countries have higher demands for medical services, medicines, and other pharma related supplies. Pharma franchise acts like intermediaries and is responsible for distributing products and services in the designated area. Pharma pcd in India have increased in number over the years. A formal agreement should be signed between the PCD franchise and the manufacturers or suppliers of medicine. PCD plays significant and diverse roles that should be understood before signing the agreements with the suppliers. Role of PCD The top pcd pharma companies in India have a broad scope of growth, as India’s healthcare industry is a flourishing industry. It has good penetration in urban areas and villages. ●Medicine and drugs supply PCD companies are accountable for supplying medicines, syrups, injections, ointments, drips, syringes, and needle. All of the products mentioned above are crucial for different medical treatments. So suppliers distribute their products with the help of PCD. ●Reports for franchiser The manufacturers maintain a proper invoicing system before offering stocks to the PCD Company. Similarly, the franchisee(PCD) is also required to submit a sales report for audit purposes to the franchiser. ●Brand recognition support The manufacturers can offer promotional material to PCD companies. However, some PCD companies form their marketing strategies for brand recognition and perform accordingly.
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